The Importance of Integrating traditional and Digital Marketing

We know that importance of digital media is growing at exponential rate. the web has modified the approach product are publicized and promoted. thus finance in digital media is smart however that doesn't mean that ancient strategies of promoting ar redundant. ancient selling that started within the mid-1980s within the world happened via tv, radio, medium like a newspaper, pamphlets, leaflets, flyers, billboards etc.

Digital marketing company ought to perceive that ancient selling ways that are designed and improved over the years are still relevant and might complement the digital selling.

The traditional selling strategies have established to supply following blessings and drawbacks like:

Yield positive results for business overall.
help reach a good vary of audience.
Target folks that don't seem to be terribly active online.
Is a lot of personality in some instances like business and networking events.
Creates an enduring impression in potential customer’s mind.
Disadvantages:

Cannot target a selected form of customers.
Can convince be terribly expensive someday.
It is quite troublesome to trace the results of your efforts.
Digital selling conjointly offers several blessings and drawbacks as mentioned below:

More reactive and might step in wherever ancient strategies fail.
Information may be updated instantly and simply.
Comparatively, digital selling will reach a wider variety of audience.
Tracking results are easier with digital selling.
Collecting information on your customers is simpler.
Easier to focus on a specific form of audience.
Efforts may be targeted thereon explicit form of audience.
Allows for a relationship with customers at a deeper and a lot of relevant levels.
Allows for two-way language.
Disadvantages:

Difficult to stay track of latest trends and innovations all the time.
Tough to induce attention with the competition.
Time-consuming method.
Open to public criticism too in conjunction with regeneration.


While each the ways have few deserves and demerits in their basket, Digital marketing agencies in Delhi are aware that to maximise returns and reach goals of a whole, a mixture of each is important to induce desired results for a business. Below ar mentioned some ways that to integrate each methods:

While promoting your product on-line through an associate email campaign or social media, a written advertising may be placed on within the native newspaper or magazine covering that social media ad.
A tv or radio advertising may be complemented with the recommendation to go to the landing page of the whole. this may extend the customer’s expertise with the whole for over thirty seconds.
Now some media channels work higher than others, and each client uses some media channels over others. as an example, teenagers ar a lot of active on Instagram than folks in their time of life. By victimisation each the techniques at the same time, the whole is ready to achieve every type of consumers.
Information collected from customers on an internet site may be later accustomed follow abreast of those folks with ancient selling strategies like phone calls.
Social media accounts and campaigns may be promoted through written ads, leaflets, flyers, etc.