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Showing posts from December, 2017

HOW TO REAP BENEFITS FROM SOCIAL MEDIA MARKETING

The internet and social media have changed the way the customers and marketers interact now. Social media has a world wide appeal and reach and if used judiciously can have a profound effect on the value of the brand. Social Media Consultancy in Delhi basically means using social media channels to increase brand awareness. In today’s world, traditional marketing strategies are not enough to strengthen a brand in the market. Social media marketing can help in: Increasing direct and indirect traffic raising brand awareness and identity Increasing conversion rate Building and improving customer relationship To reap maximum benefit from your social media marketing strategies following steps should be followed: HAVE A PLAN The goals you are trying to reach and the feasible ways for it should be decided beforehand. And then a strategy should be laid out considering the budget, the time frame and the guidelines. BE CONSISTENT Posting a large amount of data in a month and not

Content to boost your traffic

Interacting and connecting with the visitors is the primary aim of a website. The deeper the content of the site can delve into the human psyche, the stronger the appeal and higher the traffic. Content can be of different types. It can help in following things: Educate users This content fascinates the rational web user. Apart from articles, blogs, question answers, E-books, graphs, images etc. it can be in the form of Webinars. Webinars could be a lecture, or a seminar or a promotional presentation to sell a product or it could be both. The research adds value to the data and invites more visitors. With more and more people listening to podcasts nowadays, it becomes a feasible option. Entertain users This content can be an indirect way to tempt a user into your product or services. Entertaining content connects with a wide range of audience easily and is sharable easily. It can be textual, audio or visual form. Blogs, Interviews, graphics, Animations, Videos, Podcasts, Gu

Benefits of Guest Blogging

Guest blogging implies writing and posting blogs and articles on another website. Contributing a high-quality content blog on another reputable website can work wonders for the blogger. It is beneficial for the blogger as well as the site. There are various benefits offered by guest blogging to the writer. With a consistently valuable writing, a blogger can: 1.       Establish his Brand – A unique idea and script will establish the writer as a brand in the market and strengthen his identity. 2.       Authenticate his Command – A well-written blog with an in-depth analysis can establish a blogger’s command over the subject in his niche community. 3.       Improve his creditability – A writer can build trust and be termed as reliable if he regularly writes informational blogs with proper references. 4.       Increase Genuine traffic – Most of the readers are genuinely looking for information and posting authentic articles on reliable websites ensures both re

TRAITS OF HIGH-QUALITY CONTENT

What drives traffic to a website? Why are some websites more popular than others in the same genre? What attracts people to a website? It is the Content, High quality and performance driven content. It is the essence of SEO. Characteristics of high-quality content: UNIQUE                   This content is not outsourced from other websites and is specific and informative. The information is credible and valuable for the visitor. An engaging, inspiring and unique thought is at the heart of the quality content. SEARCH ENGINE RANKING It is ranked higher in search engines. The right keywords and their optimum use, the internal and external links, the CTR( click through rate), i.e. how many numbers of people click on the website, the dwell time which is the time a visitor spends on a site - all define how well a website ranks in a search engine. A higher CTR and higher engagement time ensure better ranking in search engines. ENGAGEMENT TIME The involvement ti

What to Look For in a Killer Content Writer

A good content writer will create all the distinction in creating or breaking the impact your communication has on your target market and potential customers. whereas there are several sides to glorious content writing, there are many that stand out and might be a deciding consider whether or not or not an individual possesses the talents to be a content author or not. Here are some things to seem for once selecting a content author. 1.Who can write 'Write' This may seem to be the foremost obvious issue, however it's important that the author you select will indeed, truly write! many of us lately claim to be freelance website content writer , however like each alternative job, a decent content writer must possess a talent and ability. Not anyone is a applied scientist. within the same means, no everybody is a decent content writer. there's way more to effective writing than spilling words out onto a page. whereas several are born with a natural aptitude for writing

Hire Content Writing Agency in Delhi to improve your online business

Content has a critical role to play when it comes to boosting online business as it is the content that establishes the communication with the customers on behalf of the business owner. If the customers find the communication pleasant, they will be likely to buy the products or services offered to them. On the other hand, if customers find the content of the website complicated they would do otherwise. Thus, it is essential to take help from professional content writers who have enormous experience in developing compelling content. You can easily find a Content Writing Agency in Delhi easily to outsource your content requirement to them. Here are some of the fields of content marketing in which content can be beneficial: Brand Popularity – Attractive content allures the customers to know more about the company turning them into a full-time customer. Brand Trust – If the customers have any problem regarding a brand’s product r services and he gets his issue fixed by readi

Qualities to look for in a good Content Writer

A good content writer has potential to bring significant differences in establishing a proper communication with the target audiences or potential customers. Since it is the content that does the talking with the customers; therefore, it is essential to hire a content writer with excellent writing skills. There are various factors to consider in deciding whether the person has skills to do a quality content writing or not. We have listed some of them below. 1.    Ability to Write – This is the most obvious thing. The content writer must have the ability to read any unfamiliar topic and write a professional article quickly. The sequence of events must come naturally in the article. In short, every sentence must make sense. You can find such content writer in Delhi quite easily. 2.    Familiarity with a particular industry – It is true that a good writer is someone who can write on any topic from any industry. But as we know every industry is full of jargon and other techni