WHAT TO INCLUDE IN YOUR BROCHURE
A brochure is one of the essential marketing tools that can provide information and details about your business efficiently. A brochure acts as a face of the brand and provides credibility to the company.
A brochure has a limited amount of space. Keep it for vital information and clients are also not interested in spending too much time on it. It’s better to focus it on one topic or one product rather than many. It is advisable to have a separate brochure for every product.
It is crucial to know the kind of audience one is trying to target. The content, the tone and the voice of the brochure should be written keeping the reader in mind. Like
brochure Design company in Delhi for the corporate world should have a formal tone might focus on facts, numbers, graphs and effect on funds.
The first page of the brochure should compel the readers to look inside and read further. The layout should be attractive as well as the content should be such that it strikes a chord with the readers. This can be an inspirational message or a quote or an intriguing question.
The benefits the customer is going to receive should be well highlighted. These can be monetary benefits or reasons as to why the product is better than the competition. These can also feature of the product that satisfies the need of the customer efficiently.
To make your brochure stand apart, create something different. Like a car shaped brochure for a car dealer or a brochure in the shape of a water bottle for sports dealer will immediately attract the customer.