TRAITS OF HIGH-QUALITY CONTENT

What drives traffic to a website?

Why are some websites more popular than others in the same genre?

What attracts people to a website?

It is the Content, High quality and performance driven content. It is the essence of SEO.

Characteristics of high-quality content:

UNIQUE                  

This content is not outsourced from other websites and is specific and informative. The information is credible and valuable for the visitor. An engaging, inspiring and unique thought is at the heart of the quality content.

SEARCH ENGINE RANKING

It is ranked higher in search engines.

The right keywords and their optimum use, the internal and external links, the CTR( click through rate), i.e. how many numbers of people click on the website, the dwell time which is the time a visitor spends on a site - all define how well a website ranks in a search engine.

A higher CTR and higher engagement time ensure better ranking in search engines.

ENGAGEMENT TIME

The involvement time of a visitor on a website decides its value.

A visitor who stays longer is more likely to be a potential customer. And a visitor leaving a website soon is not good news.

The easy navigability, well linked and interactive features on a website ensures longer stay for the visitor.

HIGH CONVERSION RATES

The Conversion rate implies the number of visitors converted into a customer. Content that isn’t interesting and valuable for the user cannot turn a visitor into a potential buyer. That content is not high quality.

Better Credibility and branding of your product ensures high CTRs and in turn high conversion rates. 

HIGH SOCIAL MEDIA ENGAGEMENT

High-quality Content is that which people wish to see, share and link. This content is clicked, shared, quoted and often linked which ensures better visibility in search engines and increases the website’s popularity.

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